Gucci has erected a character for putting out excellent collaborations. It knows what the people want. Alessandro Michele's reign at the Florentine brand saw the marker shoot a limited edition Adidas collection down the catwalk. There was that The North Face collaboration. Mega stuff for RVs, editors and hypebeasts likewise. also there was a collection with Harry Styles. Because, who wouldn't want to dress like the Grammy Award- winning ‘ As It Was ’ songster?
Now, it looks like Gucci has got another collab on the way. And it's gon na be a kickshaw. perhaps the stylish yet. surely one for people who like comfort to fawn over. Yep, it's looking veritably probably that Gucci has a Birkenstock collaboration on the way.
The prospective collaboration has been teased by none other than Sarah Jessica Parker. The actor is presently rephotographing scenes for the forthcoming alternate series of And Just Like That and she was snapped by shooters in a brace of noway - ahead- seen Gucci Birks. A touch! Hardly surprising however. Both SJP and her on- screen journo counterpart are admired as some of the most in- the- know fashionistas out there. Both SJP and Carrie get fashion. And they get it first, putatively.
The collaboration( disclaimer it hasn't been blazoned by either party yet) takes the form of Birkenstock's hand Boston clog, and comes with an each- over GG colophon print. Sure, not entirely inventive, but you just know that it's going to fly off shelves.
It wouldn't be the first time Birkenstock has tapped a luxury brand. In 2021 it partnered with Dior on a collection of sling- tails and mules. The German brand has also worked with Daniel Arsham on a line of limited edition footwear, while Valentino slighted its VLTN totem onto a brace of black leather sandals. Manolo Blahnik dipped its toe in the Birkenstock collab jug, while Proenza Schouler got its moment two times agone.
Meanwhile, for Gucci, it's a marketing move. Birkenstock's Boston clog, as revealed by global hunt platform Lyst, was one of the hottest products in the world in the final quarter of 2022. A Gucci take on the slip- ons? Mega stuff!